Establishing our philanthropic program DEMAIN
) has given this brand, my passion; the meaning that I always wanted it to have. Through twelve ‘Calls of the 21st’, twelve dedicated philanthropic creations, and our premier charity boutique, in 2018 we collected more than 1 million euros for DEMAIN. This money will provide assistance to thousands of children, to ensure they have access to a better tomorrow. In 2019, this momentum continues, with two new partner organisations joining the cause alongside French charity 'La Voix de L’Enfant
' (The Child’s Voice), Pencils of Promises and Sport dans la Ville
(Sport in the city). You can download the balance sheet of funds donated by DEMAIN, and a record of their full impact on our site
The creation of an environmental sustainability program has proven to be just as vital and urgent. The journey towards sustainability is an ongoing one which cannot be circumvented by a catchy slogan. We have sought to scrutinize everything we do: travelling, arranging meetings with corporate responsibility specialists and recruiting environmental consultants who are experts in their field. There is often no miraculous solution, and the challenge becomes a matter of compromise, willingness, courage and patience.