DEMAIN  ​is our philanthropic program, which supports access to education, culture and the fight for equal opportunities for children. Launched in January 2018 our goal was to raise €1,000,000 by the end of that year, and we are happy to announce that we have exceeded this amount. It's just the beginning though! In 2019 our goals are even more ambitious.

October Solidarity creation

This October, our legendary Will Jacket will take on a whole new level of ‘Will Power’ as 100% of the global proceeds of our new checkered version will be donated to support DEMAIN.

DEMAIN is our solidarity program which promotes access to education and culture for children all over the world.


Will Jacket - Demain


Available in Beige blue ochre checks

DEMAIN essentials

Discover our permanent DEMAIN pieces available all year long.

DEMAIN - T-shirt


Available in White/multico

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Concrete results

1 year on from the launch of our DEMAIN program, discover the results here