Denim (r)Evolution

Discover the making of our new eco-responsible denim line, composed of 100% GOTS certified, organic cotton. Every step of our production process has been improved to ensure our pieces represent our commitments to the environment. 

✔️ 100% GOTS CERTIFIED
COTTON

✔️ ECO-RESPONSIBLE 
WASHING 

✔️ RECYCLING OF WATER

✔️ 2 X LESS WATER CONSUMED

💌
SAVE THE DATE 

Launching this Sunday, January 12 with new flattering cuts and the return of our iconic pieces, revisited and now available in more sizes.



 

GREEN IS THE NEW BLUE 

1, 2, 3, 4, 5, 6, 7...
Discover the steps behind the making of our 100% eco-friendly denim line...
 

Step #1


Before being spun, impurities are removed from the cotton through a cleaning process. It is then passed from the wick to the stretching ribbon and then the combing unit to create a cotton thread.

Step #2

The warping operation prepares the weaving on a cylinder then the cotton threads are dyed indigo.

Step #3

The cotton threads are finally assembled on a shuttle loom, a manual operation which brings our Denim fabric to life.

Step #4

The fabric is washed with the ozone, a natural process which reduces the water consumption.

Step #5

Quality control is conducted manually to ensure perfect denim.

Step #6

Once the pattern is cut out by hand, the pieces are assembled one by one and the rivets are added to give life to our models.

Step #7

 The surface of the jeans is washed out with the use of the laser, an eco-responsible method which avoids scraping the fabric and chemical baths.


Rendez-vous Sunday

to discover our eco-friendly denim line!